In the 1970s, Jerry Falwell and other conservative evangelicals built their brand on cross-town busing. I’m not talking about federally-mandated school busing to achieve desegregation – not yet, anyhow. For now, I’m just talking about the “bus ministry,” one of several evangelistic/outreach programs Falwell deployed in the late 1960s and early 1970s to turn Thomas Road Baptist Church into one of the fastest-growing congregations in the United States. What is a bus ministry? Basically, it’s a program through which a church provides free bus transportation to its Sunday services for members and/or visitors. Falwell did not invent the idea of Read more