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advertising

What’s that about?

Not surprisingly much of the discussions I overheard this Monday had to do with the Super Bowl, the day before. What did surprise me, however—and has not failed to surprise me each time the Super Bowl comes around—is the curious interest in Super Bowl commercials. Every year I have spent in the US, when the Super Bowl comes around I recall all over again that this is ‘a thing.’ Perhaps because I didn’t grow up in the US, it has always struck me as odd. This year the first thing that came to mind—having recalled this oddity yet again—was that Read more